The technology

Meet AdellaInsight — the engine behind your marketing.

Most boutique hotel marketing is run by agencies checking in once a month. Yours runs on AdellaInsight: smart technology that works every minute of every day, monitoring rate parity in real time, shifting metasearch bids, and surfacing channel-mix opportunities a human revenue manager would catch a week later. It’s the same engine behind Adella, now working for your hotel.

ALWAYS ON Your marketing never sleeps. Watches every channel, 24/7Search, ads, reviews, your website — always.Adjusts every daySmall tweaks that add up to more booked jobs.Moves budget to what worksSpends where it’s bringing jobs in.You just see the resultsNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your results keep getting better on their own.
Around the clock

It never stops working.

A local agency looks at your account about once a month. AdellaInsight watches every channel around the clock, catches what’s working and what isn’t, and adjusts the same day — not at the next meeting. That’s something no human-run agency can match.

It thinks, then acts

Smart moves, made for you.

AdellaInsight reads your numbers the way a whole team of analysts would — then makes the smart move and tells you in plain English. More budget where jobs are booking, less where they’re not. You get the benefit without lifting a finger.

RECOMMENDED THIS WEEK DONE AUTOMATICALLY Push Google Hotel Ads bids on October dates. WHY Direct conversion on October dates is running 4.8% — double the baseline.Booking.com Genius is undercutting your direct rate by 6%.F1 weekend demand spiking — ADR opportunity above $400. EST. DIRECT BOOKINGS+14 next 30 daysYOUR BUDGETNo change Illustrative. The engine spots the move and makes it — you just see the result.
Connected to your tools

It plugs into the systems you already use.

AdellaInsight talks directly to the platforms your hotel already runs on — reading every booking, every channel, every ADR, every guest profile — and tying them together. No spreadsheets, no manual reports, no “let me check with my agency.”

Your PMS
Cloudbeds, Mews, RoomRaccoon, Opera

Every booking, every guest stay, every channel attribution — flowing into your dashboard automatically. Marketing finally tied to your PMS, not a vendor lead-counter.

Your channel manager
SiteMinder, RateGain, bundled

Every call answered, every call missed, traced back to the ad or search that brought it in.

Google Hotel Ads
The 67% of metasearch spend

Read daily, tuned daily. Budget shifts to the campaigns booking real jobs — without you doing anything.

Metasearch suite
TripAdvisor, Trivago, Kayak, Skyscanner

Your pay-per-lead leads land in your schedule, with the guarantee badge keeping you at the top of search.

Your booking engine
Conversion + checkout flow

Photos, posts, hours, service areas — all kept fresh so homeowners nearby pick you first.

OTA contracts
Booking.com, Expedia, Agoda

Ad performance read every day. Creative refreshed when fatigue shows up. Budget moves to what’s working.

Rate parity monitor
Daily violation tracking

Closing the loop on revenue — tying every marketing dollar to direct bookings, OTA commission saved, and RevPAR lift, not just booking counts.

Review platforms
TripAdvisor, Google, Booking.com

Review requests triggered the moment a job closes — building the reputation that earns the next call.

Using a tool we haven’t covered? Just ask — we connect where it matters.

Always in writing

Every move, in plain English.

You always know exactly what we did this month and why. Not a slide deck full of buzzwords — a clear, short summary you can read in two minutes. And a US account lead who can walk you through it whenever you like.

AdellaBoutique The Magnolia · 42 rooms LIVE · SAMPLE DIRECT REVENUE · LAST 30 DAYS $184,620 ▲ 38.4% vs prior 30 days Direct booking share 46% ▲ 14 pts OTA commission saved $26,840 $214k YTD Direct ABV vs OTA $524 vs $338 +$186/booking Repeat guest revenue $48k ▲ 52.3% BY CHANNEL · LAST 30 DAYS Direct (hotel website) $184k · 46% Google Hotel Ads + meta $72k · 7.8x OTAs (Booking, Expedia) $148k · 37% Email & repeat guests $48k · 12% All sources reconciled to your PMS Owner-visible
What we did

Every action, logged.

Every move taken on your account, written down so you can see it any time.

Why we did it

Plain English.

The reason in normal language — no jargon, no slide decks.

What it produced

Real outcomes.

Booked jobs, calls, reviews — the things that grow your business.

Built by engineers

The same engineering rigor behind the chips in your thermostat.

Adella was founded by engineers from the world of semiconductor design — the same field where software watches millions of moving parts and optimizes them in real time. We brought that same approach to marketing. That’s why AdellaInsight does what most agencies can’t: handle everything, all at once, all the time.

Want to see the engine in action?

The free one-month trial is the easiest way. We’ll wire it up to your tools and you’ll see your live dashboard in days.