Booking.com takes 18%. Expedia takes 20%. A 30-room boutique hands over $200,000+ a year in commission you’ll never see again. AdellaBoutique shifts your mix from OTA to direct — winning the comparison moment on Google Hotel Ads, converting the visit on a booking engine that actually works, and building a brand strong enough that guests prefer to book with you direct.
Direct revenue, direct share, commission saved, and repeat-guest contribution — in plain English, the moment it happens. Built for the GM and the owner, not the lead-counter. Because AdellaInsight runs 24/7, your numbers are always current.
Industry-typical independents sit at 30% direct. Healthy boutiques run 45-55%. Every point you shift is real margin recovered.
The line item your OTA invoice never tells you about. Made visible, every month, and totaled year-to-date.
Direct guests stay longer, add upgrades, book the dining package. The ABV gap is the second margin lever after commission.
When a traveler searches your hotel name on Google, TripAdvisor, or Trivago, the OTAs show up by default. Without a direct rate next to them, you lose by definition. We get you on Google Hotel Ads and the metasearch engines that matter, with your direct rate displayed competitively.
Hotel websites convert at less than half the rate of OTAs. We fix the booking engine UX, audit rate parity violations weekly, tune your mobile checkout, and add the social proof and member rates that turn visits into reservations.
Boutique hotels have one structural advantage chains can’t buy: a unique identity. We build the content, email program, and brand expression that turns one-time OTA guests into repeat direct bookers. Every stay, an invitation back.
OTA bookings hand the guest’s data to Booking.com. Direct bookings give it to you. We capture every guest profile, build your CRM, and turn the first stay into a relationship — with email, loyalty engineering, and pre-arrival communication you control.
A 30-room boutique at $200 ADR loses about $20,000 a month to OTA commissions at typical mix. Shifting just ten points of share from OTA to direct recovers two-thirds of that — without changing total occupancy. We run the engine that makes that shift happen.
No replacing your PMS. No fighting your channel manager. We work with Cloudbeds, Mews, RoomRaccoon, SiteMinder — whatever you’re running — and cover the channels that actually shift your mix.
Google Hotel Ads is 67% of all metasearch spend globally. Your direct rate displayed across Google Search, Maps, and Google Travel — right next to Booking.com. We’re a Google Hotel Center authorized partner, so the integration is real.
Beyond Google, the second-tier metasearch engines each capture specific traveler segments. We manage your rate participation, bid optimization, and conversion tracking across all of them — not just the one your last agency liked.
We work with your existing booking engine (or recommend one if yours is broken). Mobile checkout optimization, member rate logic, package upsells, social proof, and the small UX details that turn 1.2% conversion into 3.5%.
Rate parity violations are the silent killer of direct bookings. We monitor your direct rate against every OTA every day — flagging Booking.com Genius discounts, Expedia Accelerator drops, and the Visibility Booster trick that quietly puts you below your own rate.
When a guest searches your hotel name after seeing it on an OTA, you should win that click — not the OTA bidding on your name. Local SEO, Google Business Profile optimization, and brand-term defense across paid search.
OTAs reduce your hotel to a row of features and a price. Your brand is more than that. We build the editorial content, design language, and digital storytelling that gives travelers a reason to skip Booking.com and come to you direct.
Every direct booking adds a guest to your CRM. We build the pre-arrival, in-stay, and post-stay email programs that turn first visits into repeat visits. The repeat-guest line is the compounding margin your competition can’t see.
Travelers now ask ChatGPT, Perplexity, and Google AI Overviews for hotel recommendations — with neighborhood, style, and price built into the query. We make sure your hotel surfaces with the structured data, reviews, and editorial signals AI looks for.
More travelers now ask AI assistants for hotel recommendations — “best design-led boutique under $300 near downtown Austin?” The answer is one property. We make sure your hotel surfaces there with the structured property data, neighborhood positioning, and editorial signals AI cites when picking which boutique to recommend.
Your hotel runs on AdellaInsight — the same marketing engine behind Adella. It watches every channel around the clock, monitors rate parity violations in real time, shifts metasearch bids toward what’s converting direct, and surfaces the channel-mix moves a human revenue manager would catch a week later. A traditional agency checks in once a month. Yours never stops.
You don’t need to add bookings. You need to shift them. A single multi-night direct stay — the kind you used to send to Booking.com at 18% — covers the plan in commission alone, with margin to spare.
See the price up front and pick what fits your room count and current channel mix. You can start the same day — no setup fee, no replacing your PMS.
Your PMS, channel manager, booking engine, and current OTA contracts get audited in 5 business days. You get a Decisions Log: where your rate parity is leaking, where metasearch is missing, what we’ll move first.
Google Hotel Ads goes live. Metasearch suite activates. Rate parity monitor switches on. Booking engine tuning begins. You watch the dashboard fill with direct bookings, OTA commission savings, and rising RevPAR.
One flat monthly price, month-to-month, no setup fee. Your ad budget is always yours and always shown clearly.
We’re not a generalist agency that learned hospitality last year. We’re already running marketing for boutique hotels — we know the OTA math, we know the rate parity tricks, we know how Cloudbeds and Mews actually integrate. Same total spend. More direct bookings. More margin kept.
Pick a plan in a couple of minutes, or talk to a US strategist who’ll walk through your current channel mix. No pressure.